What is Paid Search?
You can think of PPC (pay-per-click) as an interactive system of ads, keywords and landing pages. As a SEM (search engine marketing) agency, we thoroughly assess your business needs and come up with the most efficient way to bring you new customers. A typical evaluation process includes review of your website, defining or creating landing pages, performing keyword research and publishing your online ads through the platform that suits your needs best. In summary, paid search is a fast way to get your ads in front of people actively looking for or interested in the services you offer.
Can’t I Just Get Free Visitors From Google Instead?
Yes and no. If your website ranks high enough in organic search results, then, sure, you may get some free traffic. But, there are thousands and thousands of pages competing against you if your product or service is in high demand. Today’s reality is that unless you have a very big and popular website, chances are it will never make it to the first page of Google organically and your potential customers will never find it. That is why an AdWords or Bing campaign is a much easier and faster way to get you motivated visitors. Your PPC ad may start generating targeted traffic literally within hours!
Some of the paid advertising services we offer include:
- Keyword analysis
- PPC campaign creation, review and/or management
- Landing page design and/or assessment
- Online visitor behaviour analysis